Franchise Sales Success for Franchisors Online
Franchisor and Franchise Sales Staff Training
Franchise sales in South Africa run on process. Get the sequence wrong and a good prospect walks away, or worse, signs an agreement that will not hold. This course establishes that process from the ground up. You will work through the five essential franchise documents in their correct order, meet your CPA disclosure obligations and the fourteen-day review period, and run a sale to an eleven-week timeline rather than to chance. You will learn disciplined follow-up, answers to all eight South African objections, the six buyer profiles you will meet, POPIA-compliant marketing and database management, and how to work a FASA expo stand that qualifies rather than merely attracts. This is the foundation everything else rests on.les Success programme combines two complete courses: the process that gets a deal to signature, and the judgement that decides whether it should be signed at all. Every module is grounded in real South African franchise scenarios and shows not just what a good sale looks like, but why the difference matters.
Who it’s for
Franchisor and Franchise Sales Staff Training
Franchise Sales Success for Franchisors Modules & Curriculum
Five essential documents, in the order a prospect should receive them. You will meet your CPA disclosure obligations and the fourteen-day review period, qualify prospects against a proper scorecard, and run the sale to an eleven-week timeline from first contact to signed agreement rather than leaving it to chance.
Eighty percent of South African franchise sales need five or more follow-ups. Most salespeople stop at two. You will learn a structured follow-up sequence, the rand value of persistence in your own pipeline, and confident answers to all eight SA objections — including the one about the economy.
Six South African buyer types, each buying something different. You will learn to recognise the retrenchee, the B-BBEE entrepreneur and the corporate escapee early, adapt your approach to each without stereotyping, and eliminate the eleven small behaviours that quietly cost franchisors qualified prospects.
Good marketing does most of your selling before the phone rings. You will learn which South African channels actually generate franchise leads, how to optimise a Whichfranchise listing, how to use WhatsApp Business as a structured nurturing channel, and how to generate every lead on a POPIA-compliant consent basis.
A well-run FASA stand produces more real conversations than months of cold calling — if it is built to qualify rather than merely attract. You will learn to plan and budget the stand, brief and staff it properly, qualify prospects on the day, and follow up within forty-eight hours.
Your prospect database is an asset, and usually the most undervalued one in the business. You will learn eight lawful collection methods, how to score leads so your selling time goes where it earns most, POPIA’s core obligations, and the security safeguards that protect what the database is worth.
The rules
Pass mark 70% on every module · 30 days’ access from enrolment for each course
“The lessons your staff will actually finish, written for the floor, not the lecture hall.” — Robin van Rensburg, Hospitrain
R1800.00
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